SMO – It Must be the part of your over all SEO strategy

Search Engine optimization is the strategies, processes and techniques that are taken, performed and adopted to make a website Search Engine friendly and bring it to a visible and admired position of Search Engines.
SMO is the distribution of social objects and their ability to rise to the top of any related search query, where and when it is performed. SEO + SMO = Amplified find ability in the traditional and social web.



Right now companies need to have both a search and a social media strategy to increase their online visibility, find new customers, and stay ahead of the competition.
As a brand, publisher, designer, photographer, artist, or filmmaker, the social web is your new distribution channel as well as your portfolio for intellectual assets. Whether you’re in the business of creating, marketing, selling, or distributing media, the social Web is an incredible medium that can create a brand, establish visibility, and build demand, all without active promotion.
At the center of any successful SMO program are social objects. Social objects represent the content we create in social media, including images, videos, blog posts, comments, status updates, wall posts, and all other social activity that sparks the potential for online conversations.
Rules of Social Media Optimization:
Increase your link ability:
Link ability is the willingness of other websites or articles to link back to your site. One way to increase your natural Google listing is to increase how many authority sites link to you, so to increase your link ability with social media optimization is to make your site more informative and useful to others
Make tagging and bookmarking easy 
To include social media optimization tagging on your site, you can add tagging links such as Digg, Del.icio.us, Technorati, etc
Reward inbound links
Inbound links are links that send people to your site from somewhere else. One way to reward people for linking to your site is to have a “Recently Linked” that lists all of the websites that have linked to you.
Help your content travel 
Social media optimization focuses on providing useful content to your market. When you publish content such as an article, video, or audio file you must help it reach as many people on the web as possible.
Develop a Social Media Optimization strategy
Social Media serves multiple purposes. You need to identify what your purpose is and then publish content that will promote that purpose. Some purposes for Social Media Optimization include: branding, reputation, charity, increase traffic, build reputation, increase sales, credibility, etc.
Choose your SMO tactics wisely
Make your content easy to consume and spread. Also be sure to create content that will have the most impact on your original purpose.
Here is a very short list of some of the most popular sites for social media optimization:
Digg: Digg is a user-driven content site where members can vote, bury and comment on stories submitted by other members. Getting onto Digg's front page often results in thousands of visitors flocking to your site and can have lasting ranking effects.
Del.icio.us: Del.icio.us is a Yahoo-owned social bookmarking site. Del.icio.us allows members to publicly save bookmarks using tags. Don't be afraid to tag your own content.
YouTube: Well-known video upload site. Recently acquired by Google, so look for YouTube videos to start appearing in Google's index.
Newsvine: Another social news site where members can submit news stories, comment on other popular stories, create connections with regular users.
Hopefully this information will help you to optimize Google ranking in your industry.